Brand Factory to reopen as Reliance Fashion Factory

Brand Factory will reopen as Reliance Fashion Factory (rebranded version of Brand Factory). The outlet will open in a few days on Gokul Road opposite Akshay Park.

Some renovations are going on at the outlet, workers were seen fixing the name board yesterday. By looking at the current status, the store is likely to open within a week.

The store will offer a wide range of products including Apparel for Men and Women, Infant wear, Accessories, Cosmetics, Footwear, Sportswear, Luggage, Home Linen, and much more.

Brand Factory to reopen as Reliance Fashion Factory
The outlet is likely to open soon

Reliance Retail is in the process of converting nearly 90 Brand Factory stores into Fashion Factory outlets that will offer discounts on both leading and its in-house fashion brands.

Reliance Retail has kept the brand slogan of Reliance Fashion Factory as ‘Brands for Less’. The store promises to offer outfits at discounted prices for all the brands.

In March 2022, Reliance Retail had taken over store spaces for which the Future Group couldn’t pay lease rent. These were then sub-let to the Future Group for operation.

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The size of Brand Factory stores used to be around 15,000 square feet (on average). There were a few big ones in prime locations whose area was as high as 75,000 sq ft.

Fashion Factory will sell brands like Pepe Jeans, Reebok, Killer, Spykar, Lee Cooper, and Puma as well as Reliance’s own brands like DNMX and Performax.

The emphasis at Brand Factory was to offer customers the widest range of brands and categories possible at absolutely great prices in an ambiance that befits the brand.

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